Stefano Besana

Digital & Future of Work Lead

“Digital organisation strategist for the past 14 years. He was involved in projects on the digital workplace, digital transformation, social business strategy, brand reputation, web monitoring, customer engagement, social CRM, intranet 2.0, social learning, brand communities, Social Network Analysis, social media strategies, open innovation, crowdsourcing, and collaborative solutions to empower the organizations. Professor and lecturer for several business schools and Universities (MIP – Politecnico di Milano, Universit√† Cattolica di Milano, Sole24Ore Business School) about the use of social media inside and outside organizations, brand positioning and digital technologies applied to business fields. Stefano has a master degree in long-life education, and a bachelor in learning processes achieved with a thesis on how to use social networks within companies to generate significant learning (awarded by Working Capital Telecom Italia as one of the most innovative Italian projects in 2010). He has been also a visiting student at UCLA in 2011. He has also published several online and offline articles (such for example on Harvard Business Review) a book about video games and gamification and one on Collaborative Organization with EGEA in 2018. In 2016 starts a bachelor in psychology and neuroscience for a second degree completed in 2018.”